Coolhaus:
While some ice cream brands want you
to try their Neapolitan, Coolhaus encourages
you to savor the taste of fries dipped
in your milkshake.
We chose to center the brand direction
on "Edible Creativity," highlighting the unique personalities behind every flavor and SKU through evocative naming, vibrant colors, and a robust custom illustration system.
We developed a cohesive brand hierarchy
that seamlessly adapted across 60 SKUs
and three distinct categories: Dairy,
Dairy-Free, and Animal-Free Dairy.
to try their Neapolitan, Coolhaus encourages
you to savor the taste of fries dipped
in your milkshake.
We chose to center the brand direction
on "Edible Creativity," highlighting the unique personalities behind every flavor and SKU through evocative naming, vibrant colors, and a robust custom illustration system.
We developed a cohesive brand hierarchy
that seamlessly adapted across 60 SKUs
and three distinct categories: Dairy,
Dairy-Free, and Animal-Free Dairy.